Alan began his career in publishing in 1995 and started off his Publisher role ,with the Cartier International Polo Magazine, went on to form his own Publishing House in Mayfair in 2000 called AJM International creating upmarket luxury magazines for PrivatAir, Harrods and continuing to publish The Cartier Polo Magazine. In 2005 he sold the publishing house and soon afterwards was appointed CEO of Luxury Publishing creating magazines for Candy & Candy, Graff, Quintessentially, Annabel's and Spears Wealth Management. In 2009 he set up PTY Unlimited to provide events for Luxury Brands and also to work closely with the sister company The Polo Agency which was created with Henry Brett, the famous polo player in 2007. Today PTY unlimited continues to grow on an international scale in staging luxury events at the highest level. Alan also acts as an adviser to a number of luxury brands.